Online discounted products website Dealaday.co.nz, which launched only four months ago, is celebrating providing New Zealand consumers with cheap deals on products at a time when they need them the most.

The ‘Deal’ of the Day’ appears every morning at 10am on the website, offering heavily discounted prices on one particular product or service for 24 hours. Products range from electronics, games, movie tickets, magazine subscriptions, jewellery, electronic accessories, and banking products to holidays.

Technological driven managing director of Dealaday.co.nz, Dinesh Kaku says the online site is simpler, sleeker and easier to use than competitor websites and puts discounted products in front of New Zealand buyers at just a click of a mouse.

Dealaday.co.nz also offers incentives by way of ‘Deal a Day Dollars’, unlike other websites.

“Customers can earn points through purchases made with us. For every $200 spent, one Deal a Day Dollar is earnt which they may choose to spend on anything they like on the website. It’s a fantastic incentive that keeps people coming back,” Kaku says.

Dealaday.co.nz is working closely with New Zealand businesses in an effort to support local produce and service. Dinesh describes it as a win-win situation for all parties involved.

“The system works really well because it not only allows New Zealander’s to pick up high quality products at a fraction of the cost, but it also helps local wholesalers move unwanted stock around quickly,” Kaku says.

The Auckland based website run by Global Trade Fusion Limited saw a market gap for online discounts early last year, launching Dealaday.co.nz to help shoppers gain better deals from the comfort of their own homes.

“We realised that online discounts were absent in the market. The range of products we sell are so wide that we are able to please a huge demographic of the population which helps boost our website hit rate,” Kaku says.

Dealaday.co.nz was acknowledged by renowned U.S website review company KillerStartups as a promising New Zealand business whose approach is a “smart stunt that can yield very positive results.

Kaku assures customers that their information, privacy and security is a high priority at Deal a Day.

“We credit our success and growth on our customer’s satisfaction with our company, our product’s quality, and their personal purchasing experiences,” he says.

In the month of December 2008, Dealaday.co.nz had just over 8,500 visitors alone picking up sharp deals. Dinesh expects this to pick up substantially due to demand in the coming year.